May 12, 2022

Barings Supports Livingbridge’s Acquisition of Imagesound Group

Barings, one of the world’s leading investment managers, today announced its role as sole senior lender on secured credit facilities backing Livingbridge’s acquisition of Imagesound, a tech-enabled digital media service company with over 65,000 music zones.

Imagesound operates two brands across a global footprint, operating in 160 countries.   Imagesound provides in-store audio and visual solutions to a large number of blue-chip retail and leisure customers.  Music Styling delivers a highly curated and bespoke service to high-profile international hotel and cruise groups.

Matt Carty, Director in Barings’ European Private Finance Group said: “Imagesound is the leading premium provider of music and video subscriptions to a blue-chip global customer base and is a highly attractive credit given its high proportion of recurring revenues and low churn. We are delighted to have the opportunity to support Livingbridge, Will and the rest of the management team as they continue to grow the Imagesound proposition internationally.”

Will Truman, CEO of Imagesound said: “Barings showed a good understanding of our business and demonstrated their strong appetite to support us with our growth ambitions as we continue to expand Imagesound internationally. We look forward to working with them over the coming years.”

Matt Caffrey, Partner at Livingbridge said: “We are very pleased to have the backing of Barings for our investment in Imagesound, who were a pleasure to work with as we completed the acquisition. Barings have provided a flexible financing package with follow on committed funding that will support our buy and build strategy for Imagesound”

About Livingbridge
Livingbridge is a leading mid-market private equity firm investing in established fast growing businesses valued up to £300m, in four core sectors including consumer, healthcare and education, services, and technology. With more than 100 people across the UK, US and Australia, its mission is to empower entrepreneurs to fulfil their potential.

About Barings
Barings is a $371+ billion* global investment manager sourcing differentiated opportunities and building long-term portfolios across public and private fixed income, real estate, and specialist equity markets. With investment professionals based in North America, Europe and Asia Pacific, the firm, a subsidiary of MassMutual, aims to serve its clients, communities and employees, and is committed to sustainable practices and responsible investment.

*Assets under management as of March 31, 2022