EN Denmark Institutional

Barings Supports Insight Partners in their Recapitalization of CM Group

May 29, 2019

Barings, one of the world’s leading financial services firms, announced today that it has served as the lead agent and arranger on a senior secured credit facility to support Insight Partners’ recapitalization of CM Group, a global SaaS-based email marketing automation platform, and acquisition of Vuture. Financial terms were not disclosed.

Headquartered in Nashville, Tenn., CM Group comprises six branded email service providers (ESPs) that allow businesses to create, automate, send and track personalized email marketing campaigns. With a global customer base of over 70,000 companies, their clients come from a variety of sectors including professional services, retail and e-commerce, media and publishing, technology services and hospitality, and span from small businesses to large enterprises.

“Since investing in Campaign Monitor in 2014, we have combined organic and acquisitive growth initiatives to create a technology suite suitable for any company’s email marketing needs,” said Kevin Hurth, Principal for Insight Partners. “We appreciate Barings’ flexible capital solutions and seamless cross-border execution as we look to continue CM Group’s strong growth trajectory”.

“Email marketing is one of the most persuasive and effective marketing strategies for businesses today,” said L. Max McEwen, Managing Director for Barings Global Private Finance. “CM Group offers a suite of easy-to-use products with strong customer service, making it even more appealing to companies looking to enhance their marketing efforts. Barings values the strong partnership that we have developed with Insight Partners, and we’re looking forward to supporting CM Group as it continues to execute in its next stage of growth”. 

Barings Global Private Finance, part of Barings LLC, is a 70+ investment team located in seven offices on four continents. GPF has a 40-year track record of successfully financing middle-market buyouts, acquisitions, and recapitalizations. With product capabilities that range from traditional senior debt to bespoke junior capital securities, and hold sizes of $250 million+, Barings is focused on providing capital solutions that help our private equity clients complete their deal on time and as expected. Our long-term commitment to the asset class, local origination in each region, consistent team, and broad range of investment capabilities, are designed to provide investors an absolute spread premium to broadly syndicated loans as well as an attractive risk-adjusted return potential.

About Barings
Barings is a $317+ billion* global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe and Asia Pacific.

*As of March 31, 2019

Media Contact

Cheryl Krauss
300 South Tryon Street 
Charlotte, NC 28202 


We use cookies on our website to provide you with the best experience. By proceeding to our site you agree to our Cookies Notice and our site Terms and Conditions.