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Barings Co-Arranges Senior Credit Facilities To Support Inflexion’s Buyout of Ad Distribution Software Leader Group IMD

Oct 03, 2016

CHARLOTTE, N.C. (September 28, 2016) – Barings, one of the world’s leading asset management firms with $275 billion in assets under management, announced today that it acted as co-lead arranger of senior secured credit facilities to support Inflexion Private Equity’s investment in Group IMD, a global provider of advertising workflow management and advertisement distribution software solutions.  Barings provided financing under a Term Loan B structure, with the Term Loan A portion of the debt provided by the incumbent lender involved in the 2011 acquisition of Group IMD by Vitruvian Partners.

The transaction is the first for the former European private finance group of Babson Capital Management since Babson consolidated its operations with the former Baring Asset Management LLC and rebranded the new firm under the Barings name. Barings now offers clients access to opportunities in global fixed income, private finance and international equities, along with the global real estate investment and alternatives expertise of former Babson and its subsidiaries Cornerstone Real Estate Advisers and Wood Creek Capital Management.

London-based Group IMD automates the distribution of video advertisements from advertising agencies and production companies to broadcasters and the online video industry. The company’s proprietary cloud-based software platform for digital distribution and workflow management connects more than 2,500 clients and 14,000 digital and linear media channels in more than 100 countries.

Gareth Healy, Partner at Inflexion said:  “We are pleased to have worked with Barings’ European private finance group for our investment in Group IMD. Barings’ flexibility and responsiveness in providing a variety of financing options were critical to the timely completion of our investment. We thank the team for their help and support.”

“Barings is dedicated to building lasting partnerships that enable us to meet the evolving capital needs of our clients, and we are pleased to support Inflexion’s investment in Group IMD,” said Mark Wilton, managing director of European Private Finance for Barings. “We are enthusiastic about Group IMD’s growth prospects and believe the future looks promising as Inflexion works with the company’s highly experienced management team to help support its state-of-the-art technology platform and current market leadership.”


About Inflexion Private Equity 

Inflexion is an award-winning UK mid-market private equity firm, investing equity of £10m to £100m in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. A mid-market specialist with bespoke teams and dedicated capital, Inflexion backs majority or minority investments in the lower mid-market, mid-market Buyouts and provides minority solutions for larger mid-market companies through its dedicated Partnership Capital offering. Investing across all sectors from offices in London and Manchester, Inflexion also has experts in Bangalore, São Paulo and Shanghai dedicated to portfolio development, enabling investee companies to benefit from privileged access to these fast growth markets. The firm has in-house digital expertise, invests in operational improvement and supports growth via acquisition, read more at www.inflexion.com.

About Barings LLC

Barings is a $275+billion*global asset management firm dedicated to meeting the evolving investment and capital needs of our clients. We build lasting partnerships that leverage our distinctive expertise across traditional and alternative asset classes to deliver innovative solutions and uncompromising service. A member of the MassMutual Financial Group, Barings maintains a strong global presence with over 600 investment professionals and offices in 17 countries. Learn more, at www.barings.com.

*As of June 30, 2016



(U.K.) Ali Dyson, Barings, +44 (0) 20 7214 1093, alison.dyson@barings.com

(U.S.) Brian Whelan, Barings, 704.805.7244, brian.whelan@barings.com

Media Contact

Cheryl Krauss
300 South Tryon Street 
Charlotte, NC 28202 


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